The Problem
Leads...and more leads. Ideal Image is a premier Laser hair removal business that has seen increased competition in the market. Their need is to generate "qualified" leads their inside sales teams can solicit for business. A minimal CPL has been established and has previously proven difficult to achieve by advertising partners.

The Plan
It's all about you.... Bringing the power of the Internet to life. A custom channel was designed to direct the on-air listener to the station web site, where they could enter to win prizes from 3rd party sponsors as well as opt-in to to receive more information about Ideal Image.

The Process
A team effort...For the past 18 months, the involvement of different parties has grown because of trust and performance. Most recently the buyer, CEO of the agency, and the owner of Ideal Image said they'd be willing to research the Internet success of the other clients integrating into their programs. The goal was to bring together the on-air and online campaign affordably and efficiently.

The Performance
In the first 6 weeks...Station efforts resulted in 468 qualified leads, and grew even more in the third month. Because of its success in generating leads, Ideal Image has replicated the program in both Jacksonville and Miami.